![]() Your search functionality could be a combination of filters and open-text search. Lack of complete indexing and findability in your enterprise search functionality Lost opportunities within recommendation engines and dynamic related content.Sub-optimal display of content within your own managed digital experiences.Poor accessibility for people with disabilities 1.Decreased visibility and key information available on external search engines and social platforms.Lack of complete indexing and findability in your enterprise search functionality.You may be wondering, ‘how does missing metadata really impact my customer’s experience or bottom-line for that matter?’ĥ ways missing metadata is detrimental to your marketing and sales efforts: This may not require query strings in these cases, information is passed directly to the digital experience at the data layer to transform the presentation layer. For example, variables in URL query strings can pass information for dynamic content to be inserted into the digital experience. Alternatively, the details of these stored content chunks may also be called upon dynamically depending on user engagement or other functions. Some people or teams may create these experiences and manually insert these content components. These solutions then allow for the interchangeable use of these individually stored content chunks for different experiences – be it on a traditional webpage, mobile, tv or other digital destinations. What is Content Metadata?Ĭontent metadata is all the descriptions or attributes of the content itself, whether it be a webpage, image, product listing, video, audio, or other pieces of content that are stored in centralized repositories within these enterprise solutions. ![]() This detail is called content metadata, and it’s key to getting more value from all of these platforms. As I explore more of the full capabilities of enterprise CMS, eCommerce, and DAM solutions, it came to my attention that an underlying (no pun intended) level of detail is often incomplete or missing altogether.
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